Yes, this is a real business and yes, every time we ship a box we start the giggle. We are 3 women who have not won the lottery or invented anything new, but we do giggle. When we started this we thought of all the other girls we know who would love a good giggle. Have you ever seen a sad person wearing a BOA? Flowers are nice, cards are thoughtful...but a boa is the best giggle booster! As we continue to build on our giggle business we will be adding additional items, including giggles for men.